Maddie created this brand with the hope to give women the same confidence and strength it gave her. She became a single mother early in her sons life, finding herself overwhelmed, and without time to do many of the things which had long been a source of joy and comfort. When her mom sent her money to buy painting supplies, she instead bought a torch and the bare minimum bangle making tools. When she made her first bangle she felt the weight of everything subside tremendously. “I would be busting my ass working, exhausted, wanting to cry every second of the day, but I would look and my bangle and think - wow, what a strong little shell that went through so much shorebreak and it’s still so strong and pretty. I want to be like that shell.”